Adidas originals: Crazy
Design for Adidas Originals’ global re-launch of the Crazy franchise. Based extensively on trap culture, the campaign is based on unreadable typography, repetition, and loudness.
Global Campaign , executed in more than 30 countries. Both ATL & BTL.
New York, USA. 2017
© Gonzalo Hergueta —
— New York, 2018.