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Adidas originals: Crazy



Description

Design for Adidas Originals’ global re-launch of  the Crazy franchise.  Based extensively on trap culture, the campaign is based on unreadable typography, repetition, and loudness.

Medium

Global  Campaign , executed in more than 30 countries. Both ATL & BTL.

Credits

Photography: Mark Lebon︎
Agency:  Johannes Leonardo︎
New York, USA. 2017



© Gonzalo Hergueta —  ︎ / ︎ —  New York, 2018.