Adidas originals: sS17 EQT
Design for Adidas Originals’ global re-launch of the “Equipment” line under its new moniquer “EQT”. With the overlaying concept of “Everything that is essential, nothing that is not”
Global Campaign , executed in more than 30 countries. Both ATL & BTL.
Photography: Juergen Teller︎
Agency: Johannes Leonardo︎
New York, USA. 2017